Website Design and Development

Search Engine Optimization

Once your website is hosted, it needs to be found by your target markets. Hence the field of search engine optimization (SEO). The goal of SEO is to improve the ranking of your website so that when a prospective client enters keywords relevant to your business into a search engine, your website ranks high in the search results.

There are white hat techniques, which are techniques sanctioned by search engine companies. These techniques focus on legitimate methods to improve your ranking, such as listing your website with search engines, improving content, ensuring your site is linked to by other sites, and updating your website regularly.

There are black hat techniques, which can be successful in the short term but may end up blacklisting your website if the search engine software figures out what is being done. These techniques involve deception and may make use of link-farms (many links to your website, but not from legitimate websites), spamdexing (repeating unrelated phrases or keywords), and cloaking (re-directing search engines to hidden pages).

For obvious reasons, we at ThisSideUp Software only condone and engage in white hat techniques.

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