A Case Study (Continued)
Continued from page 1 and page 2.
Whereas the table below is not an exhaustive description of the requirements, it gives a mapping of how our services apply to the development of the website.
| Service | Description |
| Domain name registration | Purchase and register the domain name for the store. |
| Website design | Align with existing marketing materials. Determine layout, graphical elements, colour scheme, type setting and fonts. Implement markup and styling. |
| Website development | Implement behaviour in software, such as: display of events calendar, viewing past and future events, newsletter sign-up, registration for classes and socials, contact form, animation effects, website search. |
| Content management system (CMS) | Ability for small business to make updates to the website, such as: adding, deleting or modifying events for the calendar, advertising new arrivals, adding articles and links under a resources section. |
| Search engine optimization (SEO) | Frequent updates through CMS, relevant content, frequent and fitting use of important keywords, addition to business listings and search engines. |
| e-commerce | Secure online payment for classes and socials, potential to reserve bottles online or operate an online store in addition to a physical location. |
| Website hosting | Set up an account with a website hosting provider and ensure the hosting company meets customer service and technical requirements (for example: bandwidth, disk space, uptime, right software versions installed, etc.). |
For additional context, refer to ThisSideUp Software's process roadmap.
